BRUTAL BEERS CO
// CLIENT // Brutal Beers Co
// TYPE PROJECT // Brand identity
// DATE // 11- 2021
This was a passion project of mine. I use those to try out design styles and see what challenges they bring with them. To make it a accurate as possible to real clients I come up with a brand and what they do, what clientele they focus on and what style would suit that given information.
Brutal Beers Co - Queen beer design
Logo design for Brutal Beers Co
Brutal Beers Co is a brewery that focuses on alternative people (think Rock, Punk, Rebels, Outcasts etc.) They mainly try to attract people from age 18 (legal drinking age in the Netherlands) to age ~40. People that make music, are artists, love festivals, like to go on adventures with their friends and so on.
They want to sell their beverages in their own shop as well as the bigger retailers across country and maybe beyond so the design needs to stand out. To make all this possible I choose for a 80’s/90’s punk vibe with modern elements, and a bright and bold color combination that speaks to the customers.
